I've been searching for other organ donation agencies that are using blogs to promote their cause. I found this neat blog from Illinois where they are using the blog to promote their current ad campaign. The blog is written from the perspective of the ad campaign at times. They are trying to get 3.5 million people registered as organ donors by April this year. They started the blog in 2006 and it gives them a great forum to promote their upcoming events and put photos and responses from previous events. It looks like it is a good opportunity to involve, network, and retain volunteers.
http://iam-areyou.blogspot.com/
Dena
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