Lisa Johnson runs a small consulting boutique specializing in HOW to market. Her primary focus has been on how to market to the connect generations.
I find her to be insightful from a broader perspective. I've placed her website in the "blog roll" on the side. On this site, you will have access to her blog, and her podcast files.
Think about a couple things.
Although she is primarily geared towards corporate America, what does her website, her marketing material, and her choices in media say about where she believes the direction of marketing communications is going?
When you are thinking about constructing a team of people to help you advance your mission via technology, how can you apply the themes/issues she addresses?
She calls for open-minds and creative thinkers...well, that is why you took this class. Give the class session we had on monday which is a survey the implementation rules she suggests in some of her earlier podcasts, how can we respond to her call? In what ways can we give our mission a "fresh face"? What if noone else where doing it, and you are being called to lead the charge in this area, how would you do this?
Just thoughts for today...
Have a great one!
V~
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